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| Build A
Better Business Develop and Expand On Customer Loyalty |
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| Prosper On The Internet | |||||||||
| There are a lot of reasons to open a web site to transact business on the Internet. You can use your site to reduce your marketing costs to geographically dispersed locations. You can use it to open new sales channels or to enhance customer service. You can also use it to extend your current business into an entirely different product line or to alter the first impression your company makes to its target market. | |||||||||
| Make a Strong First Impression | |||||||||
| By leveraging technology, small businesses can appear much larger than they are. The way your web site handles the technology of the Web — serving up pages, taking orders, incorporating dynamic and interactive features — can easily leave visitors with the impression that your small business is much larger than it really is. Merchant Accounts (accepting credit cards) add credibility -- if the banks trust you, your customer can too!!! | |||||||||
| Reduce Sales and Marketing Costs | |||||||||
| The Web makes information about your business available to anyone with access to a computer and an Internet service provider. You can reduce your printing and mailing costs — as well as your travel costs — by pointing prospective customers toward your web site for preliminary product and service information. | |||||||||
| Open New Sales Channels | |||||||||
| A web site allows a business with local or regional sales channels to explore new ways to sell its products. There are many success stories: a small manufacturer that now sells its products retail; the local shop that now competes with established mail order houses; the retailer that now represents a disparate and unique line of international products. | |||||||||
| Find Customers Searching For What You Sell | |||||||||
| It's All About Results! Advertising online with companies like Google, Yahoo and Excite you connect with new customers at the precise moment when they're looking for your products or services. With AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them. Grow Your Business With Search Engine Marketing. Check Out This Multimedia Presentation. | |||||||||
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| Enhance Customer Service | |||||||||
| Even if your site doesn't offer a direct way to purchase your products or service, it can be a useful, cost-effective tool for customer service. Most sites provide FAQs — answers to Frequently Asked Questions — which can reduce the expense of toll-free lines. In addition, most sites also provide the ability to email customer support personnel, we can add to this Click4Help and Web2Call for immediate response. This give-and-take between you and your customers will likely be your most cost-effective customer loyalty campaign. | |||||||||
| Enhance Customer Relationships | |||||||||
| In fact, real-time information sharing can dramatically affect your sales cycle. The whole sales process from initiating contact to closing a sale can take place in a matter of minutes, with few or no sales calls involved. The Web also allows you to provide better customer service through email, special messages, email newsletters and private password-access-only areas for top customers. | |||||||||
| Offer New Products | |||||||||
| The Internet has proved to be a fertile ground for experimentation. Many companies have found the Web to be a place where it's safe to offer new products or move into entirely new businesses. The ease of posting pages to a web site — and the ability to gather instant information about how customers react to new product offers — lets you test-market goods and services in a way never before possible. While many companies, big and small, are sticking to their traditional products, many are using the Web to move into new areas. | |||||||||
| Email Can Bring You Sales Beyond Belief! | |||||||||
| E-mail is revolutionizing the way we communicate today. For volume, speed, reliability, and cost, e-mail has become the obvious choice for one-on-one, customized marketing and customer service. E-mail Newsletters have become the most strategic tool for driving web site traffic, facilitating transactions, attracting new customers and retaining existing clients. | |||||||||
| The Most Powerful Tool Of All - Referral Marketing | |||||||||
| Most marketers agree that Word of Mouth or Referral Marketing as it is also known is the most powerful force in the marketplace. The conventional explanation is that it is more credible and timely (information being passed on to a person who can use it, by another who is trusted). | |||||||||
| Your web site should embrace this marketing strategy! You should give your visitors the opportunity to pass on your information to others. Give us a call and we will tell you the secret behind the software and how it fits together with your email and opt-in marketing campaign. | |||||||||
| The Bottom Line | |||||||||
| Your company's web site provides an opportunity to review and expand your core business. It can reduce your business costs while improving your marketing efforts, generating new sales, and better serving your customers. In addition, having a web site sets the stage for some strategic thinking about what kinds of new products and businesses you might want to explore and how you want your company to be perceived by customers today and in the future. | |||||||||
| And NOW: 'The Proof Is In The Putting' | |||||||||
| Awesome
Ewe was selected for inclusion in the MBA University Program -
Marketing Management written by three distinguished authors and professors Philip Kotler, Kevin Keller and Peggy Cunningham. Read More . . . |
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| Awesome
Ewe has been so successful that it is featured as a case study on B.C.'s
Ministry Of Small Business and Economic Development's
eBusiness
Connection Web Site.
Read More . . . |
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| In an article provided by the
Vancouver
Board Of Trade - ShopSmart brings a unique approach to doing business
online! Does the Internet make sense for your business? A good question
with a pretty simple answer.
Read More . . . |
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| Developing Your Online Strategy is an
excellent article which features Awesome
Ewe as one of its examples.
Read More . . . |
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