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The
Internet Is Changing The Way We Do Business For The
Better! |
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| E-business
and E-commerce The Advantages! |
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| At first, the costs to get on the Internet can
seem intimidating, but compared with what you can accomplish in the areas of
marketing and retailing on the Internet versus in the traditional commercial
world, it is a very cost effective solution. Also, the potential Internet
market is exponentially larger than any local market. Click Here to see how you can prosper on the
Internet. |
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| It starts with 'Good Design' which gives your
site credibility. It shows that you value your site enough to invest time,
money and effort in its development. You won't earn your visitors' trust unless
they feel that your site is a serious undertaking with a long-term future. A
visually appealing site is your best chance to make a good impression. |
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| Up until now, E-commerce Software has been
fashioned after the warehouse store. Product stacked to the ceiling (huge
databases, showing the product ten deep) with little opportunity to develop a
relationship with the client (let alone get their name, address, phone number
and e-mail address). |
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| Our Web Sites are fashioned after traditional
stores (elaborate displays and better product presentation).
Click Here to see an operating store.
The online store then incorporates the approach of a direct marketer to
developing a relationship with the client (our catalogue, toll free assistance,
Click4Help, Web2Call customer surveys, tell a friend, contests,
direct mail and email newsletters, etc.). |
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| And finally, our checkout is the same as a real
store, Click Here to see our shopping cart in
operation (tally the products and process the credit card). This Shopping Cart
is unlike most which are in use today which are confusing, hard to use and may
require the client to sign up or register online. Click4Help and
Web2Call built into the web site and the cart for those last minute
questions and specialized customer service (means fewer abandoned shopping
carts and more sales). Click Here to learn more
about our shopping cart software. Click Here to try
our shopping cart for yourself. |
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You
can't rely on: "Build It ... And they will come!" |
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| No longer can Internet Storefronts rely on "build
it and they will come." They are now compelled to go through the complete sales
process. They must bridge the gap where Awareness, Branding and Sales are
created through quality Targeted
Advertising. |
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| Storefronts are created by effective Web Sites
and Catalogues. Direct and Database Marketing develops the immediate response
to purchase and creative Customer Service (Newsletters and Direct Mail)
develops Relationships and Customer Loyalty. Learn more about developing
Customer Relationships! |
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| Click
Here to see how you can prosper on the Internet. |
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Does Your E-commerce
Solution Hide Your Business From Search Engines? |
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| FACT #1 - ONLINE SALES come
from SEARCH ENGINE TRAFFIC |
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| The vast majority of online buyers use their
favourite Search Engine when they shop for products or services on the Web.
(This is the case for B2B and B2C) |
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| Studies of online buying patterns consistently
reveal that the online sale begins with a search engine listing. Jupiter
Research found that 55 percent of e-commerce transactions originated from a
search engine link. The 10th GVU User Survey reported 84.8 percent of users
find Web pages through search engines, and 85.7 percent of these are searching
with intent to buy. (While only 5% of online shoppers use online shopping
malls!) |
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FACT #2 - Almost ALL
Ecommerce solutions available on the market hide your products from major
Search Engines such as Google, Yahoo! or AOL |
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| How? - simple. Most e-commerce solutions don't
publish a real website on the Web. They build the pages as your customers surf
them ... and destroy them when they leave. This is why Google, Altavista, AOL,
Yahoo and others do not index these pages ... they simply do not exist! |
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| How can you know if an ecommerce solution hides
product pages from search engines? Here's how: Generally, when a catalog page
URL does not end with ".html" or ".htm", it is not indexed. |
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| Here is an example of a product
page that your customers would never find! |
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http://www.hiddenstore.com/products/demo/Merchant/ merchant.mv?Screen=PROD&Store_Code=Viva_fresh& Product_Code=mshrm-bttn-wht&Category_Code=mushrooms |
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| Here are examples of indexed
product pages that your customers would find! |
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| http://www.awesomeewe.com/yn_ar.htm |
| http://www.awesomeewe.com/idx_spl.htm |
| http://www.awesomeewe.com/519.htm |
| http://www.awesomeewe.com/511.htm |
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| FACT #3 - ShopSmart Online
builds Search Engine Friendly Online Stores! |
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| ShopSmart Online publishes a 100% Search Engine
Friendly catalog on the Web, which is available 24/7 for Search Engine
crawlers. For each product on your catalog, ShopSmart Online will publish a
Search Engine Ready, static HTML page. |
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| So here's the Bottom
Line: |
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| Online sales come from
SEARCH ENGINE TRAFFIC (Google,
Yahoo and
Excite),
ADVERTISING and
BUILDING RELATIONSHIPS.
ShopSmart Online will create and develop your complete e-commerce solution?
It's all about ROI -- Return On Investment !!! |
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| Do you want
to run a successful online business? |
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